Wednesday, May 19, 2010

My First iPad Sighting!

What I love (and often loathe) about the Internet Age is the ability to share in real time. A number of readers commented about my blog entry when I sat in a coffee shop in San Francisco and admired the various hand held devices on show. Alas, I lamented not seeing an iPad.

In solace, I went on a pilgrimage with my sons to the Apple store in Emeryville, where we all fondled the iPads on display. But even that isn't quite the same.

I'm sitting in a new coffee shop in Berkeley: Local One Twenty Three, happily preparing my offering for tonight's Berkeley Writers Circle and I saw it. Three tables down is a woman on her iPad. She just walked past me, possibly to the bathroom, holding her precious baby, and a thrill coursed through me.

My first iPad sighting! I'll never be the same again.

Good Writing,
Alon
http://www.alonshalev.com/

Friday, May 7, 2010

Oilspill / Oil spill

I am passionate about New Orleans as you will know from reading this blog. I organize groups of students to travel to Louisiana for a week of volunteering. I have traveled every year but one, and even that year I recruited students and raised money to help them make the trip. Our program, beyond hands-on work, includes meeting people impacted by the hurricanes and helping to rebuild the community.

So you can imagine how sad I am at the impending disaster to the Louisiana community if and when the BP oil spill reaches the coast, and the damage already done to the seafood industry. I listen to the stories on National Public Radio and my heart goes out to them.

My car sports a magnet on the passenger door with Oilspill dotcom in big black letters and the words: "Maybe there is a way to hold big business accountable for its actions." In the world of marketing, my book is "trending." The key words are in the news, on the web and in conversations among activists and concerned citizens.

But I feel bad every time someone comments on my car magnet and rather than lamenting the Louisiana disaster, I direct the conversation to talking about my book, in hope of the next sale. Honestly, I need the sales, the exposure, anything that can help me promote Oilspill dotcom. I want and need to make money from my writing and shouldn't feel ashamed doing so.

And yet I feel guilty highlighting my needs when perhaps I should be highlighting my passion for a community about to be consumed in its second natural disaster in five years, when it hasn't even recovered from the first.

Hillel, a great Jewish teacher, has a famous quote.
If I am not for myself, who will be for me?
If I am only for myself, what am I?
And if not now, when?


To me he suggests a balance. So now I alternate, talking one time about my book, the next about the Gulf Coast.

But the community there needs serious help if it is to preserve its heritage, its uniqueness, and its culture. And if not now, when? Now, absolutely now. There may not be an opportunity later. If you are interested in helping, I have worked with this agency (Jewish Funds for Justice) in the Gulf Coast Area since Katrina, and I have great respect for their work.

Good Writing,
Alon
http://www.alonshalev.com/

Sunday, May 2, 2010

"For The Times They Are A-changing" (Bob Dylan)

Firstly, thank you to those of you who connected to my blog (see last entry) and helped to get the blog recognized by Facebook. Not sure yet how this will affect my blog, but any exposure helps.

And thank you to those of you who offered words of support and encouragement when we heard that Unwanted Heroes didn't make the Amazon Breakthrough Novel semifinal.

Oilspill dotcom has been selling despite my relative inactivity. There is a possibility of the novel being picked up by an independent publisher. Exciting! If this goes through the book will be released with a new cover and title. It is also undergoing a round of editing.

Part of these changes will include a change of direction for this blog and that I hope to outline in the next posting. But the overall concept is to reach out to people interested in the book world, rather than just in me.

And the book world is certainly changing. I am sitting in a Starbucks on the corner of Sansome and Greenwich, under the shadow of Coit Tower. I have a meeting in another hour for Hillel. Looking around, this is a young business crowd. Though clothes are relatively formal (this is California), people are groomed and sharp.

It is, however, early. Another hour before they must enter their offices and cubicles. Time to unwind, read a book or newspaper. But as I look around, I feel a thrill. An elderly gentleman with graying curly hair has the large kindle. I remember reading how older people are buying the bigger model, the 9.7" version (don't be impressed, I looked it up). They are not techno-geeks, but enjoy the option for bigger font.

Near this man, someone has another white tablet, but I can see it is different. Perhaps it is the Barnes and Noble nook. A woman with a bright read umbrella has a matching device, which I can't help laughing at. Did she really color coordinate her accessories? Was this the Sony Reader? Alas, I never saw an iPad, which would have rounded off the experience. Still last Thursday, after a meeting at the Boudin café in the Stonestown Mall, I had slipped into the Apple shop and fondled one of their new, shiny devices. Quite a thrill.

The world is changing. And I am excited about the change, excited for the environmental impact, for no longer having to schlep books in your bag, the ability to lower prices and therefore make more books more accessible. I am also upset that the book I have been carrying around for the last week, brought brand new, is now creased and bent.

But I haven't bought a device. It is partly financial, partly that I am sure the models in a year's time will have ironed out the kinks, but also that I love holding a book and browsing a bookstore. And I love the bookshelves in my house (and other peoples). It is hard to explain. Financially, while I do buy books, I also lean heavily on the public library to satisfy my literary thirst.

Still the times are changing and I am feeling the pressure to change with them. So here is my question:

Do you have a kindle, nook, sony reader or iPad (or another model that I am not aware of)? Please let me know if you do, when you use it, how happy you are with it and whether it has really replaced the physical page.

Also, do you take it with you into the bath?

Good Writing,

Alon

Tuesday, April 27, 2010

ABNA - not quite...

I heard today that Unwanted Heroes didn't make the 2010 Amazon Breakthrough Novel Award semifinals. I guess reaching the final 250 (out of 10,000 entries) is still an achievement, so I won't be too hard on myself – now where's that bottle of Jameson?

Good Writing,
Alon

Alon Shalev
http://www.alonshalev.com/

Friday, April 9, 2010

The Next Blogging Level

Dear Friends,

To get this blog recognized on Facebook's Networked Blogs and receive more exposure, I need people to:

1. go to http://apps.facebook.com/blognetworks/blog/countdown_to_a_novel_published/ and 'validate' me - no I can't cut your parking expenses but I will be extremely grateful.

2. sign up as a 'follower' on the right side of this page. I need 2 more people...

I would really appreciate if you could take a few minutes to do either (or both) Have a great weekend,
Alon
http://www.alonshalev.com/

Monday, April 5, 2010

Some Ebook Developments & Updates

As the ebook market continues to expand, new battlegrounds are opening up throughout the market. Here are two interesting articles:
1) Jim Milliot explains about one such battle between two giants, Amazon and Penguin, in Publishers Weekly at this link
2) Michael Stackpole then takes everyone to task regarding the percentage that the publishers and distributors are taking from ebooks at this link.

By the way, if you are in the writers business, you would do well to keep an eye on Michael's blog.

My ebook update is less dramatic than the great wars being played out, but at least I'm involved…somewhat.

Kindle - the ebook provider of Amazon.com has reduced the price of Oilspill dotcom (ebook version) to $4.99 for a limited period. I don't know for how long this sale will continue, but it brings it into line with my other e-outlets.

Smashwords - have signed a deal with Apple that will make them distributors for the iPad. I am i-excited about this. Smashwords have done a great job positioning themselves (and us, the authors) with Sony, Barnes & Noble's Nook and just about everyone else.
I am also proud of the fact that the next soldier to rake advantage of Operation Ebook Drop, and download my novel for free will be the 50th soldier to do so. Know someone deployed in a combat zone? Please refer them to my website for a link to this great program.
Finally last week, Oilspill dotcom was accepted for Smashwords' Premium Catalog. This has many marketing advantages for me, but is also validation of the level of my work.

Scribd - nothing much happening with my book through Scribd. I suspect that I am not utilizing it properly. If you use Scribd, please drop me a line and offer some advise.

In fact, I would love to hear from anyone who is seeing success with their ebook. I'd be happy to share your secrets (with your permission of course) and in doing so promote your book on my blog.

Viva La Ebook Revolution!
Alon
http://www.alonshalev.com/

Friday, April 2, 2010

Making a clown out of Ronald McDonald

April 1st, 2010

I came across the following post yesterday:
April Fools? Group Calls for Ronald McDonald’s Retirement
Written by Free Audio Books - Free audiobooks on March 31, 2010 – 11:13 pm -

A nonprofit consumer rights group argues that Ronald McDonald is hardly a good example to children and, in fact, has played a leading role in the country’s current epidemic of obesity and diet-related diseases, says Corporate Accountability for International.

Now the group says it’s time — long-past time, perhaps — the clown packed up his over-sized shoes and messy red wig and retired.

“McDonald’s, and its iconic clown, is not only the face of the epidemic: it is the engine behind it. No corporation has done more to hook kids on unhealthy food,” said Stacey Folsom, spokeswoman for Corporate Accountability International.
SF Gate

Truth is, Ronald McDonald is no stranger to controversy. In the McLibel trial (rumored to be the real story behind my latest novel, Oilspill dotcom), one of the defendants shared his rage at the clown appearing at a birthday party and at a public school event. When the verdict came down, McDonalds lost the point that claimed they advertise to children.

However, my favorite anecdote was when the original Ronald McDonald went vegetarian. Of course, McDonalds took him to court and attempted to force him to eat his words. They did succeed in preventing him from ever donning his McMakeup again.

Thank you to all who congratulated me on reaching the final 250 entries of the 2010 Amazon Breakthrough Novel Award. Please do click on the link and leave a comment, review etc.

Good Writing,
Alon
http://www.alonshalev.com/