Showing posts with label oil spill. Show all posts
Showing posts with label oil spill. Show all posts

Friday, October 15, 2010

And So It Begins

Today, The Accidental Activist is officially launched at the Northern California Independent Booksellers Association. The tree-book is up on Amazon and the e-book will soon follow. Oilspill dotcom is being withdrawn from all outlets. Hold on to yours - it is about to become a collectors' item!

The Accidental Activist is essentially the same story. New title, new cover and the text has been raked over by Three Clover Press editors and the language tightened.

Countdown to a Novel Published, sadly neglected over the past couple of months will stay dormant. As part of the terms with Three Clover Press, my publisher, I am committed to posting every day at Left Coast Voices.

The focus on blogging as a way to bring traffic to my website and selling pages for my books is intriguing. For those authors who stay the course, the results are clear and, best of all, encouraging. You can't argue with statistics and sales. I certainly won't.

Over the past year, I have jumped from one marketing option to another. I have read in bookstores and community centers but these have been very time consuming with little return. The consignment game played with small independent bookstores is depressing. It's not their fault, but there are serious cracks in the system.

So it is an ending of sorts, a parting of ways from Oilspill dotcom and Countdown to a Novel Published. It's been a great journey, a learning experience and now both the book and my resolve as an author are more focused and more optimistic.

Hope to see you at Left Coast Voices. Leave me a comment - it's not quite a conversation over cappuccino, but let's keep in touch.

Good Writing,
Alon

Thursday, July 1, 2010

July 1st - Assault on the Casual Carpool: Day 1

And so it began.

The first day where the casual carpool, three strangers thrown randomly together with a joint aim of commuting into San Francisco in the cheapest, most comfortable and quickest way, must deal with the toll booth dilemma.

As of July 1st, the casual carpool must pay $2.50 to go onto the Bay Bridge. Who pays? The online discussion board has been contentious. Some passengers are willing to contribute a dollar. Others won't. Some will volunteer, others want to be asked. Some object to being asked as it creates a tense feeling in the car.

I have conducted my own informal survey over the last month, and my findings reflect the discussion board. One discussion got heated between my two passengers, a couple of people refused to comment.

So today was the test. Magically as we passed under the tollbooth and my Fast Track beeped, National Public Radio talked about the new rule. Perfect timing. The woman next to me offered her dollar, which I gratefully accepted. The man behind her buried himself deeper in his smart phone.

And so the assault on the last bastion of radical America has begun. Political singer, Billy Bragg, called the carpool lane, the only example of the far left (physically as well as politically). The British Empire (where the sun never set) was based upon the strategy of Divide and Conquer. I believe mainstream America has gone colonist ¬¬… right here in the Bay Area.

It is ultimately a question of values, a question of relationships, but above all, a question of how we fuse our values with money. Talk around the BBQ pit is cheap. Everyone knows what needs to be done to save the world. It is easy until you ask them to foot the bill.

I solicit people everyday for donations to the San Francisco Hillel Foundation, where I work. I tell the story, share the vision, the excitement, the inspiring results, and then when we get to the ask, I taint it by reminding them that their gift is tax-deductible. These generous donors know that. They are likely to be very savvy money managers and business people. This is what has put them in a position to donate in the first place. Do they really need the extra reminder of something altruistic?

As I sat in my car this morning, chatting with the pleasant woman who had offered her dollar, I glanced at the man in the back. He was doing a great job of being oblivious to our conversation, hunched intensely over his little screen.

I wonder what was going through his mind. Was it worth $1? For him? For me?

Have a good day,
Alon

Read Oilspill dotcom on Kindle, currently priced at $3.19

Tuesday, June 15, 2010

An Open Letter to British Petroleum (BP)

Dear BP,

That was not nice! Isn't it enough that you've polluted the ocean, massacred wildlife, and destroyed people's businesses?

Now you have to go after me? I'm also a Brit, in case you weren't aware.

Am I really such a threat? I know, I know, the pen is mightier than the oil drill, but do you really feel so threatened by the onslaught of literature?

Oilspill dotcom isn't even about you. It could be, and I wouldn't be surprised if one day it will be, but I was having a go at McDonald's. Honest. I happen to love the rain forests as well as the oceans.

I sell most of my books over the Internet. It’s the only way. I have a full time job running a non-profit that supports students. And they will, unfortunately, all be driving oil-fueled cars in the very near future, so you could see me as a stakeholder of sorts.

Did you really have to buy up ALL the 'oil spill' search words from Google? Now all those literature lovers are going to get distracted by apologies to the tarred brown pelicans and your explanations for why BP shares aren't performing as well as one might expect.

Poor buggers. They just wanted to buy a novel to read on the beach (a tar ball-free one) this summer, enjoy reading some humor, sex, and politics. Solid summer reading that QUESTIONS THE UNCHECKED POWERS OF MULTINATIONALS!

Oilspill dotcom confronts the issue of freedom of speech and you buy up all search words to control what people see on the Internet – the final frontier of freedom – do you even see the irony?

BTW - there is also a small company down in West Chester, PA. They clean up oil spills and their business URL is http://www.oilspill.com/ I wish their business well. I hope they don't rely too much on the Internet for business referrals. Hey, perhaps you could become a client!

Your Internet Competitor,
Alon
http://www.alonshalev.com/

Friday, May 7, 2010

Oilspill / Oil spill

I am passionate about New Orleans as you will know from reading this blog. I organize groups of students to travel to Louisiana for a week of volunteering. I have traveled every year but one, and even that year I recruited students and raised money to help them make the trip. Our program, beyond hands-on work, includes meeting people impacted by the hurricanes and helping to rebuild the community.

So you can imagine how sad I am at the impending disaster to the Louisiana community if and when the BP oil spill reaches the coast, and the damage already done to the seafood industry. I listen to the stories on National Public Radio and my heart goes out to them.

My car sports a magnet on the passenger door with Oilspill dotcom in big black letters and the words: "Maybe there is a way to hold big business accountable for its actions." In the world of marketing, my book is "trending." The key words are in the news, on the web and in conversations among activists and concerned citizens.

But I feel bad every time someone comments on my car magnet and rather than lamenting the Louisiana disaster, I direct the conversation to talking about my book, in hope of the next sale. Honestly, I need the sales, the exposure, anything that can help me promote Oilspill dotcom. I want and need to make money from my writing and shouldn't feel ashamed doing so.

And yet I feel guilty highlighting my needs when perhaps I should be highlighting my passion for a community about to be consumed in its second natural disaster in five years, when it hasn't even recovered from the first.

Hillel, a great Jewish teacher, has a famous quote.
If I am not for myself, who will be for me?
If I am only for myself, what am I?
And if not now, when?


To me he suggests a balance. So now I alternate, talking one time about my book, the next about the Gulf Coast.

But the community there needs serious help if it is to preserve its heritage, its uniqueness, and its culture. And if not now, when? Now, absolutely now. There may not be an opportunity later. If you are interested in helping, I have worked with this agency (Jewish Funds for Justice) in the Gulf Coast Area since Katrina, and I have great respect for their work.

Good Writing,
Alon
http://www.alonshalev.com/