Making a clown out of Ronald McDonald

April 1st, 2010

I came across the following post yesterday:
April Fools? Group Calls for Ronald McDonald’s Retirement
Written by Free Audio Books - Free audiobooks on March 31, 2010 – 11:13 pm -

A nonprofit consumer rights group argues that Ronald McDonald is hardly a good example to children and, in fact, has played a leading role in the country’s current epidemic of obesity and diet-related diseases, says Corporate Accountability for International.

Now the group says it’s time — long-past time, perhaps — the clown packed up his over-sized shoes and messy red wig and retired.

“McDonald’s, and its iconic clown, is not only the face of the epidemic: it is the engine behind it. No corporation has done more to hook kids on unhealthy food,” said Stacey Folsom, spokeswoman for Corporate Accountability International. SF Gate

Truth is, Ronald McDonald is no stranger to controversy. In the McLibel trial (rumored to be the real story behind my latest novel, Oilspill dotcom), one of the defendants shared his rage at the clown appearing at a birthday party and at a public school event. When the verdict came down, McDonalds lost the point that claimed they advertise to children.

However, my favorite anecdote was when the original Ronald McDonald went vegetarian. Of course, McDonalds took him to court and attempted to force him to eat his words. They did succeed in preventing him from ever donning his McMakeup again.

Thank you to all who congratulated me on reaching the final 250 entries of the 2010 Amazon Breakthrough Novel Award. Please do click on the link and leave a comment, review etc.

Good Writing,
Alon
http://www.alonshalev.com/

What's in a Name?

A flurry of activity: the Amazon Breakthrough contest success, some public readings and exposure, has led me to an exciting junction. A small publisher is interested in republishing Oilspill dotcom. I am excited. I will benefit from their experience, their "legitimacy," and open a recognized channel to placing my book in bookstores through their distribution. I am also stoked – happy to receive 'recognition'.

However, there are two issues that I need to deal with.

1) The Title
They want me to change the title, to find something that gives a clearer picture of what the book is about and also that is easier to remember by association.

I have to admit that after I thought about it, I realized that my loyalty to the title is based upon the myriad of marketing tools that I have invested in: bookmarks, magnets, postcards, my website, magnetic signs on our cars. The title of the novel came to me naturally while I was writing Oilspill dotcom and it stuck.

So I'm reaching out to you. Please make suggestions for a new title. In particular if you have read my novel. If you haven't, here is my pitch:

Oilspill dotcom is a political courtroom confrontation wherein a multinational corporation tries to silence two young activists, who level the playing field using a new emerging tool: the Internet.

It is a fictional drama that closely parallels the McDonalds libel case, which captivated England through the 1990’s.

The world can be changed, one pixel at a time.

If we choose your suggested title, you will receive an autographed copy of the new (titled) book, and my gratitude.

2) The Cover
I struggled with the cover for Oilspill dotcom. The publisher, Booksurge, had sent me several mock-ups of a cover that I had (passionately) not liked. By the time we settled on the current cover, I was quite attached to it.

But it needs to change. I am looking for a graphic artist to work with. If you know anyone, I would appreciate the referral.

Good Writing,

Alon
http://www.alonshalev.com/