Out of the Paddocks

Last week I wrote about feeling the launch - the adrenaline and the surge of energy as the race began. Anyone who has experienced the beginning of a race or marathon knows that feeling when the gun goes off and everybody goes from static to motion. The moments prior to the beginning of the race seem eternal, while the first step so powerful.

So, Oilspill dotcom is out. The book was launched in two stages: On Friday, June 12th, my 45th birthday, many of my friends and colleagues bought copies on Amazon and we watched excitedly as the book climbed from 1.2 million to 4,500 on the Amazon rankings. Thank you everyone who made this possible.

Then last weekend, at the official launch. I was able to stand before a packed room and talk about why I write, what Transformational fiction is (another time), and about the amazing court case on which Oilspill dotcom is based.

Friends, and friends of friends, read out parts of the book in character. Alan Black, author of Kick the Balls, added his Scottish accent to provide an authentic rendition of Professor McGoughen (see earlier guest blogger). We talked about the book, about writing and drank wine together in what I hope was a great evening for all.

Now the dust of the launch begins to settle. What next? Even the title of this blog screams the question.

For a year I have collected ideas of how to market Oilspill dotcom. While I am sure that Oprah and Jon Stewart are madly juggling their other guests to find me a convenient spot on their shows, I’m not sure I should wait around for them.

This week I began sorting out those ideas. Over the summer I want to put together a few readings in independent bookstores, garner reviews and articles in local newspapers, and build a schedule that will allow me to market Oilspill dotcom, finish editing Barista, and begin writing another novel.

Oh yeah, and excel at a full-time challenging job, be an involved father and husband, keep fit and sane.

But then, I wouldn’t want it any other way.

"I would rather be ashes than dust! I would rather that my spark should burn out in a brilliant blaze than it should be stifled by dry rot. I would rather be a superb meteor, every atom of me in magnificent glow, than a sleepy and permanent planet. The proper function of man is to live, not exist. I shall not waste my days in trying to prolong them, I shall use my time."
- Jack London 1876-1916

Over Eggnog - Networking for Blurbs

For the past few weeks, I have been trying to find famous people willing to give me a one-liner for the back cover of Oilspill dotcom. It is called a blurb and is immensely important as the browser in the bookstore, attracted by the cover, will then turn the book over for a quick description of the story and to see who likes it. This is all about credibility, but challenging when you’ve only been in the country a few years, without many contacts.

I have emailed a number of requests to local radio hosts and journalists. Richard Wolinsky, from KPFA’s Cover-to-Cover, has generously offered to read a galley proof. I have sent a request to Christopher Buckley (Thank You For Smoking, No Way To Treat A First Lady, Florence of Arabia, Boomsday and Little Green Men).

An aside -- I fantasize being interviewed on Jon Stewart’s The Daily Show, my favorite TV show, though I always thought he never interviewed fiction authors. Ironically, I am wrong, and this is how I discovered the immensely talented and hilarious Buckley.

I also emailed Erin Brockovich, who famously stood up to a multinational corporation in court. I am excited about hearing anything from her. Who knows?

Do you have anyone who springs to mind that I could approach such as an author, a media person, a political advocate? If so, please ask them if I can drop them an email. Keep me in mind when you schmooze over eggnog at your holiday parties.

Thanks for your help,

Good Writing,

Alon