Sunday, May 17, 2009

Interview: The Honorable Henry Wilkins QC – sitting judge of the Oilspill Libel trial.

Henry Wilkins QC: Let me make it clear before we even begin this interview. I will not answer any question specific to the ruling of the Oilspill Libel case, as it is now known. I am a judge, a Queen’s Councilor, and proud to serve at Her Majesty’s Royal Courts of Justice. I am somewhat suspicious of blogs, of what one can or cannot write, and I am anxious to read this book by Alon Shalev – Oilspill dotcom – and see how he portrays my role or the role of the law.

Interviewer: Let us begin with this aspect of the court case. Did you ever imagine when the two sides stood before you on that first day in court that the case would last for so many years and become the longest trial in British history? Or that it would attract such a high profile?

HW: Certainly not. The mere notion that two amateurs could take on a legal heavyweight as Jeffery Sithers and fathom their way through such a complex framework as the British libel laws is baffling. Of course, no one imagined that the website Oilspill.com would have such a profound effect or such worldwide appeal.

Int.: Did you ever feel that you wanted to help or advise the defendants because of this blatant inequality?

HW: Hmm, a tough question. With regard to the actual issues, I never felt a desire to support either side. I am most comfortable with the gown and wig that I wear and understand my role of objectivity, of ensuring that the law is respected.

But then I sat there for two years seeing two exhausted and frustrated young people, clearly committed to what they perceive as a better business and world model, but always outflanked, out resourced and, certainly out-briefed, not that such a word exists.

Then at the other table sat Jeffery Sithers, the legal heavyweight in Britain, with seven legal aides, all dressed up in their pin-striped suits, and always prepared for what was unfolding. Did you know that the company actually provided Jeffery with a young caddie, whose sole responsibility was wheeling all their documents in and out of the courtroom?

Int.: What was groundbreaking about this case?

HW: Hmmm, I think there are two significant aspects. Clearly, it exposed the need to update the British libel laws, which, I believe, have been left untouched for 500-600 years. Secondly, the whole aspect of the growing role of the Internet: that such a global informational conduit could be leveraged in such a fashion, well let me tell you, it was fascinating. And, between you and me, I have continued to learn and stay abreast of these technological advances.

Int.: How did you feel when you saw Professor McGoughen enter the fray?

HW: Ha! That old cad! I think that the only time I allowed my emotions to show was the first time I saw that old fox sitting up in the galley grinning. I never thought he could be lured out of his Oxford University sanctuary. He might seem eccentric to some, but let me tell you, he was a legal titan in his day. He pursued the multinationals and big businesses with a vengeance. I clashed with him many times over our careers and I hold him in the highest esteem. Still, I can’t say I was too happy with him when he pulled that stunt on me at the end of the trial.

Int.: Without getting into the court case itself: what lessons can we all learn from what transpired in your courthouse?

HW: Hmm. Firstly, that the law makes everyone accountable, no matter how big or wealthy they might be. It must fulfill this role. Secondly, that the Internet has an important role of keeping things in the open, so that we all make informed choices and have the information at our fingertips.

And one effect that this case had on me, personally. We only have one world and we are all responsible for what happens to it. It is a fragile world and getting frailer everyday.

Int.: Do I detect a value judgment of the court case?

HW: Good Heavens! No! Strike that from the record!

Saturday, May 9, 2009

Guest Blogger: Matt Fielding

I am truly humbled. I knew Alon Shalev was writing this novel, Oilspill dotcom, and I knew he had aspirations to one day see it published, but I kind of had my doubts about the whole project.

Don’t get me wrong. The decision by Global Energy Development Corporation to sue my girlfriend, Suzie, and her colleague, Bill, was pretty stunning. That the British judicial system didn’t see fit to provide them with legal aid is still hard to believe; and, of course, the astonishing fact that this court case went on to become the longest trial in British history, is all worthy of being recorded.

What I find humbling is the fact that the author, Alon Shalev, saw fit to make me his protagonist. Certainly my role as the web designer is significant. The fact that Oilspill dotcom was probably the first ever interactive advocacy website, that it became a conduit for the flow of information on a global level, and that it enabled Suzie and Bill to act and respond at the necessary legal level without any formal training, is all amazing, especially to geeks such as myself.

But Shalev goes a step further. He is not content with the mechanics of the Information Highway and the work our Dream Team undertook. He seems fascinated with me personally and the process I went through.

Let me be honest: Before meeting Suzie, I couldn’t have told you the names of our government’s cabinet members. I knew more about Arsenal Football Club’s reserve side than our shadow cabinet and, being in opposition meant Chelsea, Manchester United and Liverpool, not the Conservatives, Liberals and the Green Party.

I’ll be perfectly clear (I have been asked this many times in interviews): I only got involved because I fancied Suzie (love came along, but much later) and wanted to date her. I can’t tell you at what point I became politically aware, at what point it ceased to be personal.

This reckless multinational corporation hurt many people I loved and respected. My friends became victims to a business model that cannot conceive of the pain and destruction left in its wake, the devastating effect these companies have on the individual who willingly or unwillingly gets in the way of their profit highway.

Today I remain involved: being with Suzie, how could I not? My consulting agency is selective about which clients we take on and we have an internship program where we not only mentor students, but also have them work, pro bono, on projects that advance social justice and sustainability.

Not bad for a self-absorbed yuppie who was only out to get laid, huh? Only when I read Oilspill dotcom did I ever have any idea about the transformation that I underwent. I guess for this I should thank Shalev for writing the novel and giving me the chance to become who I am.

And if my story can in any way help someone else make the changes necessary to help this embattled world of ours to be a better place, well, I am proud to have been the protagonist of Oilspill dotcom.

Matt Fielding
Oilspill dotcom.

Wednesday, May 6, 2009

May 1st I Had Hoped…

Oilspill dotcom can be read on many different levels. It is a story of one man’s transformation from self-absorbed yuppie to political activist, it is the coming of age of the Internet, it is romance, it is (hopefully) amusing, it is (ideally) an inspiration to people to act and make a difference.

I had originally hoped to launch on May 1st, a day that is traditionally politically charged. This hasn’t happened. My publisher suggested that I read through the proof, as things often read differently when they are in book form. This proved sound advice and I did find a few places that needed tweaking.

So it will probably be another month. My birthday is in June, so I am considering launching a Buy me an Amazon ranking for a birthday present… campaign.

Ariela (my wife) is helping me find a venue for the launch in Berkeley. I think we have found a good place and hope to close it in the next week.

It was an exciting moment holding a copy of my book (the proof), Oilspill dotcom, though not as strong as when I had first held a copy of A Gardener’s Tale. I’ve read some authors talk of the awe they felt when holding their book, comparing it to holding their baby for the first time. You wait so long to hold your newborn baby, imagine how s/he will look through the long months of pregnancy etc. etc.

Having held two newborn sons, I can’t quite relate to that comparison, that wondrous moment. But at least I wasn’t scared about dropping the book on the floor!

Saturday, April 25, 2009

Becoming the Personification

A new member at our writer’s group asked me what genre I write.

I answered: “Transformational fiction.”

“What’s that?”

I was asking for it, since I have adopted a phrase I heard from the presenter of a workshop at the Santa Barbara Writers Conference.

“I write about change – people who want to make a change in the world and by doing so make a change in themselves.”

What followed was a meaningful conversation about my books. It progressed into which causes we each work for, and what organizations we are members of and support. I felt that I left him wanting to buy my book because he had connected to me. Best of all, it wasn’t false or salesmanship. I was being me and, perhaps the fact that I was being genuine is what was most attractive.

Brian Judd in a recent Booksurge webinar recalled a man who had written a children’s book about bananas. He would dress up as a banana, which naturally became a talking point.

I have tried to make my website (http://www.alonshalev.com) fit that transformative flavor: the Richard Wright quote, the request to purchase my book at an independent bookstore and showcasing non profits and causes that I support.

This urge to advance a persona behind the book and author feels right. It wouldn’t work if it wasn’t genuine, but since I have been a political activist and community organizer (no I’m not announcing my candidacy for President) for most of my life, it fits.

And so I will go out into the world: Alon Shalev, author of transformational fiction. And maybe one day, the person I am being introduced to won’t respond: “Transformational fiction – what’s that?”

Even better, maybe they’ll say: “Alon Shalev? Yeah I read your novels.”

Thursday, April 16, 2009

Death to the Publishing Industry: Long Live the Publishing Industry!

Two weeks ago I wrote about the pitfalls of an author receiving a large advance. Despite the feedback I received, I am still convinced that the up-and-coming author would be better off rejecting a $20K advance and asking the publisher to invest that money in book promotion. And yes, I am still waiting for a publisher to test my resolve!

But there is another principle, another cornerstone of the publishing industry that I wish to vilify: The Principle of Returns. In any other industry, the shop can return a product to the manufacturer if it proves defective or damaged. A bookstore can return a book if…it doesn’t sell.

Where is the responsibility? Your average big bookstore will stock around 100,000 books in their store, while taking responsibility to promote only a few. Why should they put any effort into selling any but a select number, when they always have the option of returning the books and receiving a full refund? Barnes & Noble, I understand, are taking a lead in responsible book ordering and trying to find a more sustainable model.

This has two major effects. Firstly, there are way too many trees being cut down unnecessarily and energy being wastefully expended on production (I admit that I have not yet felt a desire to purchase a Kindle or other electronic reader, despite being a fervent environmentalist and Star Trek fan – where do you think the idea came from?).

The second issue is that such a policy is blatantly discriminatory to the smaller and independent publisher, who can often receive a book returned a couple of years later. Such business practices are strangling the smaller publishers and creating a fearful environment of huge corporations that base their decisions exclusively on the bottom line.

Last month, I attended a talk by Charlotte Cook, president of KOMENAR Publishing, a small independent company, at the California Writers Club (Berkeley branch). Ms. Cook spoke about how they often receive returns up to four years after ‘selling’ a book.

But what most annoyed me was Ms. Cook’s account of a recent booksellers’ conference to which several workshops focused on teaching booksellers how to improve a returns instead of payment strategy in. Certainly booksellers who hadn't previously considered returns as a legitimate and productive business tactic, may well have left the conference thinking why not?

Like Ms. Cook, I am left pondering: why did they not offer workshops on, perhaps, how to promote and sell a book?

I have heard rumors that there are a number of well-placed people in the industry who want to abolish the returns policy, and that they are exploring the idea of creating a publishing house that will not work on this premise.

I have no idea where this stands, and have to admire the courage of anyone in this economic climate who would consider leaving a secure job to set up a new business while challenging one of the sacred cows of the industry, even if it is time to put that cow out to pasture.

Good Writing,

Alon

Btw - I am five days away from holding a copy of Oilspill dotcom in my hands.

Also thank you to those who offered feedback about my website (http://www.alonshalev.com). I really appreciate your input.

Tuesday, April 14, 2009

Happy Passover/Easter/Family Gathering

It has become easier to talk about my upcoming book release and my aspirations to be a known author when talking to workmates and strangers. So why is it still so difficult when it comes to family?

It’s Passover and Easter, and common to most religions, the family gathers. They ask different questions: more probing, analytical, and in the author’s view, more judgmental.

We could avoid it: talk about the kids, the economy, sports, anything, but we feel a need with this group more than any other, for approval. They see the new website but you note that they go straight to the bio and comment on the family photo. Their eyes glaze over when you try and launch them into the blogosphere.

Why do we crave their encouragement? We’re adults, having left the nest decades ago. They probably won’t even buy the book since we’ll feel obliged to gift them. Perhaps it is us who are out of step. Why should they have to oblige us by following every baby step we take? They probably see this as our latest craze (admit it – there have been a few)?

Ironically though, there is only one person who has read my newest, unedited manuscript from beginning to end – my Mum. She cannot always be counted upon for blind support (she hated my 2nd novel – the one that will probably never see its way into the public arena – no connection, I’m sure!). Others have read the first 50 pages or so, with varying degrees of enthusiasm, but my Mum loved the book and I feel on fire with my latest creation.

Perhaps these family gatherings that religious and state holidays afford us can serve as a reminder that the most important person who must approve of our work is actually ourselves.

Good Writing,

Alon

Saturday, April 4, 2009

Advancing Backwards

I’ll admit it upfront. No publisher has ever offered me a $100K advance, a $20K advance, or even much more than the time of day. So I can make no claim that I would stand by this blog entry should the occasion ever arise.

It was not long ago that the author’s worth was measured by the size of the advance that s/he received. Newspapers, with apparently little else to report, headlined the latest six-figure deal. I can’t help thinking that there are parallels to the housing and credit crises – money was offered/promised without any real foundation to back up whether such assumptions would play out.

The advance is essentially an advance on future sales. If a book sells for $4, the author receives a dollar on each book, and a $20K advance, s/he needs to sell 20,000 copies to be deemed successful (probably within 4-6 months). Failing this, s/he is deemed a failure in the eyes of the publishing world.

Had the same author not received an advance and sold 15,000 copies, the publisher would probably have been happy, seen potential in building this author’s platform or visibility, and gone with a second or third book. Chances are that this author would also have worked considerably harder to promote and market his/her book.

I also suspect, though I claim no inside knowledge, that the often suicidal bidding wars on the rights to an author have helped lead to the destabilization of the publishing market and the disappearance of so many publishing houses.

I have heard that a number of insiders from the publishing world are considering forming a new publishing house based upon the principle of not giving advances. Good luck to them, I say, and here’s my website (www.alonshalev.com) if you’re looking for more than just a fan.

Oh, and anyone out there who wants to test my resolve with an audacious offer – same website.

BTW – Oilspill dotcom is now officially in Acquisitions phase. I’m not sure what this means, but I understand that I am only a week or so away from holding a physical copy in my hands!

Good Writing,

Alon

http://www.alonshalev.com